In a highly competitive retail environment, brands need to be present where their customers are, and while an omnichannel approach to selling that integrates online and offline channels is commonly practiced by Australian brands, local retailers need to understand the next frontier in an omnichannel retail world – marketplaces.
Marketplaces continue to gain significant momentum in Australia, with Pattern’s’ Marketplace Consumer Trends Report – 2023 revealing that 88% of shoppers bought from a marketplace in the past year, and 92% of consumers plan to shop on marketplaces like eBay, Amazon and Catch in the year ahead.
Today, marketplaces like Amazon,




