West Ham finally set to unveil new bubble design 2023/24 kit as online shop is shut down for update

West Ham are finally set to unveil their new bubble design 2023/24 kit as the club’s online shop is shut down for update.

The new West Ham kit for the 2023/24 season by manufacturers Umbro will be revealed imminently with the club shop being updated this morning.

When visiting West Ham’s online store early on Monday morning, the message ‘It’s half-time, play will resume shortly. We’re busy upgrading our online store and will be back with you shortly’ is displayed.

And that is a telltale sign that the new West Ham home strip is set to be announced.

West Ham are finally set to unveil the new bubble design 2023/24 kit as the online shop is shut down for an update.

West Ham United v West Bromwich Albion - FA Cup Fourth Round
Photo by Catherine Ivill/Getty Images

West Ham finally set to unveil new bubble design 2023/24 kit as online shop is shut down for update

West Ham fans on social media will be aware that a photoshoot took place back in May for the new 2023/24 kit, as reported by Hammers News and a host of other sites at the time.

A group of Hammers supporters were invited to take part in the shoot at both the London Stadium and Carpenter’s Arms pub.

There they mixed with former players, legends and some current stars for the shoot.

A surge in online sales of last season’s kit after the Europa Conference League triumph saw West Ham push back the new kit launch.

In this photo illustration a clothing label with the logo of...
Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

Bubble pattern dividing fans

Descriptions of the strip were provided to Hammers News and other sites after a photoshoot with the new West Ham kit likened to the classic Fila shirt from 2001-2003.

The Umbro shirt was also said to feature a bubbles pattern too.

The new 23/24 West Ham home shirt was then leaked online when a picture of Brazilian star Lucas Paqueta sporting the bubble emblazoned strip was posted on social media.

As always kits very much divide opinion among fans. Many supporters are not happy with what they have seen of the new home strip, though – particularly the bubbles pattern.

Many have noted it makes it look like Lego, craters on the moon and even cheese.

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