Examples of 9 Successful Ecommerce Websites Using Shopify Plus

If you’re venturing into ecommerce, you’ve probably heard of Shopify. This powerhouse platform offers all the features you need for your budding ecommerce brand, including integrations, staff accounts, and built-in fraud protection.

But once your business grows, you may need more than the conventional Shopify plans can offer. That’s where Shopify Plus comes in, a top-tier plan designed to support the needs of enterprise-level businesses as they grow and expand into wholesale or international markets.

There are numerous features Shopify Plus offers that the previous plans did not, including a fully customizable checkout, multiple international store variants, app options, improved integration, and a wealth of educational and support resources.

The tools and features available with Shopify Plus rival not only the platform’s other offerings, but virtually every other ecommerce platform. Maybe that’s why some of the best brands in the world leverage Shopify Plus for success.

Take a look at the 9 successful ecommerce websites using Shopify Plus.

1. BAKblades

BAKblade is a men’s grooming brand that offers a patented line of men’s grooming tools and products, such as razors, blades, and trimmers. The brand’s main selling proposition is its safe and smooth shave, whether wet or dry. What makes it successful? BAKblade grew from a small startup on Kickstarter and Indiegogo to a thriving eight-figure business with an influx of new customers.

Like other enterprise brands, BAKblade uses Shopify Plus to maximize its user experience and build customer trust and loyalty. The site is beautiful and functional, guiding visitors to the products or information they need. BAKblade also offers valuable incentives like a 60-day return policy, free shipping offers, in-depth customer reviews, and discounts for first-time customers.

2. Allbirds

Allbirds is a well-known footwear brand that’s hailed for its simplicity, comfort, and sustainability. Despite their humble beginnings, Allbirds was practically an “overnight success” and grew to a billion-dollar brand in only a few years. The customer base is passionate about the brand and its products, further boosting its word-of-mouth advertising and social proof.

Obviously, what makes Allbirds successful is its well-designed products and limited-edition designs that sell out quickly, building a passionate audience. Allbirds has a lot going for it, however, including intuitive product pages with high-quality photos, material lists, and a long line of product benefits. You’ll also find engagement features like Instagram feeds and reviews from real customers.

3. Makeup Geek

When Marlena Stell, a high school music teacher, launched her brand in 2008, she probably didn’t expect it to become one of the top makeup brands on Shopify Plus. Her unique approach with Makeup Geek turns a highbrow cosmetics industry into a fun and approachable experience to help customers feel confident and comfortable with makeup and artistry. Her angle worked, growing Makeup Geek into a multi-million-dollar cosmetics brand with a dedicated following.

Makeup Geek owes its success to many things, but Shopify Plus played a big role. Snell leveraged Shopify Plus tools like step-by-step demonstrations suitable for different skill levels, customer testimonials and reviews, in-depth tutorials, look inspiration using Makeup Geek products, and more. Aside from promoting engagement, this content helps customers make the most of their experience with the product and feel confident.

4. Chubbies

Chubbies is another brand focused on a male customer base. Chubbies sells swim shorts and trunks for men that are comfortable and stylish, giving men a touch of the beach and swim fashion like women’s swimwear. The brand was started by a group of friends in 2011, growing quickly into a massive e-commerce brand. Many brands started out with physical locations and expanded into e-commerce, but Chubbies took its growth and expanded into a brick-and-mortar business.

Shopify Plus was integral to Chubbies success. The brand was able to focus on the site to make it intuitive and mobile-friendly for customers. The innovative checkout was created with Shopify Plus’s customization feature, which offers specialized tools like instant checkout, free shipping thresholds, and VIP promotions.


FLEO is a women’s athletic apparel brand, but with a key difference. This brand isn’t for pilates and yoga – it’s entirely for women who power lift and participate in crossfit. Designed by Babs King, FLEO is designed to support lifters with comfortable gear to address the gaps in the market.

There are many things going for FLEO, including the gap in the market, the truly innovative products, and the limited-edition releases that create urgency and a touch of collectability. Customers flock to the site to grab new styles, rather than missing out and feeling left out of the loop.

6. Piper Wai

PiperWai had a first-mover advantage with an excellent concept and limited product categories. The brand was created in the founders’ kitchen, but after appearing on Shark Tank, it now boasts one of the best aluminum-free deodorants on the market. It even wins awards!

The founders were committed to growth, however. They were determined to create a site with a range of engagement features and tools to garner customer loyalty and trust, such as customer profiles, a fun Instagram feed, user-generated content, and more.

7. Vape Superstores

Vape Superstore is a good example of a Shopify Plus brand that had to get a little creative. Products like vapes are heavily regulated, much like alcohol and tobacco products, and brands can’t rely on the conventional advertising methods to boost brand awareness and sales. Vape Superstore showed everyone how it’s done with creative marketing that boosts organic growth without the use of PPC platforms.

The brand uses organic and affiliate marketing techniques to attract customers, but the site’s excellent optimization is how they retain them. There are a lot of benefits for customers with Vape Superstore, including an attractive rewards program.

8. Death Wish Coffee

Death Wish Coffee is unique among coffee brands for its edgy and NSFW attitude. Unlike Dunkin Donuts, Starbucks, and Peet’s, Death Wish Coffee has an in-your-face message that attracts loyal customers. In a short time, Death Wish Coffee grew to a brand worth over $3 million. It has a lot more to its credit, including being one of the top Amazon sellers, one of the top Shopify Plus stores, and the official coffee sponsor of New York Comic Con. If that’s not enough, the brand offers limited-edition Death Wish Coffee merchandise to complement its coffee offerings.

It’s difficult to choose just one thing that makes Death Wish Coffee so successful. Its copywriting is very on-brand, the personality is unique and consistent, and the brand takes care of its customers. Death Wish Coffee leverages Shopify Plus tools for a better customer experience, including product bundles, subscription offerings, gift purchases, and more. Death Wish Coffee products are available in retail locations as well, such as Wegman’s and Walmart.

9. MVMT Watches

MVMT Watches is one of the most famous Shopify success stories. The multimillion-dollar e-commerce business is growing by the day, even after a decade. MVMT Watches began with a launch on Indiegogo, becoming the second most-funded fashion campaign. ultimately. MVMT Watches gained around $290,000 in support.

Most of the audience is millennials, so MVMT Watches focuses on value-based benefits like free shipping, a 24-month warranty, strong brand reputation, and of course, unique product designs you won’t find anywhere else. To boost word-of-mouth referrals, MVMT Watches has affiliate and ambassador programs, and customers can complement their purchases with eyewear, jewelry, and merchandise.

Ready to Try Shopify Plus?

Shopify Plus offers exclusive benefits for enterprise-level brands looking to scale, such as customizable checkout features, automation, and international storefront clones. If you plan to grow or expand, take a look at what Shopify Plus has to offer.

Author Bio:

Ville Houttu is the Founder and CEO of Vincit USA. He helped Vincit’s parent company in Finland go public on the Nasdaq First North marketplace. Ville has an M.Sc. in Engineering prizes and focuses on a lean working model while scaling operations that development and design innovation. With Ville’s leadership, Vincit USA has been recognized as one of the Inc 5000 Fastest-Growing Companies. In 2020, it ranked in the top 50 on the FAST Company’s Best Workplaces for Innovators. He is also one of the few Ironman triathletes who plays pedal steel guitar on several albums on Spotify.