Fast fashion is big business, but it is also a big polluter, responsible for about 10% of global carbon emissions. Roughly 70% of the $3 trillion fashion industry is composed of articles made from synthetics or petrochemicals.
While some companies are claiming sustainable clothing lines, there is a very wide variance in what that means. For some the carbon reduction is in the manufacturing, while for others it is in the clothing itself.
The market for plant-based clothing is growing fast, shown by companies like Activ activewear, Kent underwear and startup Except, which bills itself as “the first streetwear brand

