Ariana Grande slipped back into promo mode for her cosmetics brand rem beauty in a new video posted on her Instagram Stories.
In the new clip posted on Sunday, the pop superstar is first seen talking on a cell phone looking radiant with her eyes and lips all done up with products from her make-up line.
Initially, she appears to exude a coy, shy demeanor by moving her eyes in a wandering way while she subtly puckers up her lips.
After a few seconds, the closeup head-shot pulls out to give her 367 million fans and followers a first look at the black spaghetti-strap top she’s wearing that has a plunging neckline.
The second angle also gives viewers another look at her rem beauty make-up, as she stares directly into the camera.
Promo push: Ariana Grande, 29, used her own star power to promote her rem beauty brand in an Instagram video she posted on Sunday
After putting down the phone, the Wicked actress can be seen doing a slight eyebrow lift, it seems in a move to draw attention to her eyebrows, while offering a bit of confident attitude.
By the third clip, the video transforms into a make-up tutorial, complete with a split-screen showing Grande applying lipstick in both boxes.
For the last shot, Grande shows off her playful and flirty side by blowing a kiss towards the camera
In the promotional piece, Grande, 29, has her hair dyed platinum blonde, and styled long, straight, and down over her chest and well past her shoulders with a part on the left.
Confessing she worked on the brand for two years ahead of its launch in November 2021, the company’s name – rem beauty – was inspired by her song REM that appeared on her fourth studio album Sweetener (2018).
The first product ‘drop’ focuses mainly on the eyes, because they are: ‘our main gateways to our dreams, our emotions, our everything,’ she said in a promotional push at the time.
Among the eye products created include fine-point eyeliner markers, which was used in her latest promo video on Instagram, as well as liquid eye shadows in a range of matte shades and glitters, and a mascara.
While discussing the type of look that inspired her to create rem beauty, Grande revealed to Allure that she has ‘always gravitated towards the ’50s and ’60s and ’70s for glamor references,’
‘I’ve always pictured myself in a different time period. I’ve always wanted to wear that make-up, wear that hair, wear those outfits, be those performers,’ she added.
Radiant: Off the top, the pop superstar is first seen talking on a cell phone with her eyes and lips all done up with products from her cosmetics line
Window to the soul: The close-up shot highlights her brand’s eye make-up which includes mascara and eyeliner
Puckering up: At one point in the first clip, Grande puckered her lips to draw attention to her brand’s lip products
Plunging: After a few seconds, the closeup head-shot pulls out to give her 367 million Instagram fans and followers a first-look at the black spaghetti-strap top
Hands on tips: By the third clip, the video transforms into a make-up tutorial
Goodbye kiss: The last clip in the video shows Tank U, Next star getting playful and flirty
Her latest promo video comes just days after she pushed back against body shamers who critiqued her more recently weight and facial changes.
In a TikTok video, Grande discusses all the recent chatter about her appearance on social media, while offering up some explanations for her physical changes.
Despite some fans’ opinions, the Thank U, Next star believes she is healthier now than in the past.
‘The body that you’ve been comparing my current body to was the unhealthiest version of my body,’ she said, before revealing that she was on multiple antidepressants and consuming alcohol during that time, all while eating poorly and experiencing her life’s lowest point .
She went on to emphasize that there are many different versions of beautiful and healthy, and that people should remember they don’t know her personally, nor do they know the details of her physical or mental health.
Mind your business: The new promotional video comes just days after Grande addressed body shamers who criticized her changing appearance
The native Florida encouraged fans and followers who experienced similar judgments about their appearance or health, stating: ‘You’re beautiful no matter what phase you’re in.’
She ended the video by sending love to her fans, regardless of their appearance or circumstances, and wishing them a beautiful day.
The singer has been open about her struggles with anxiety, depression, and post-traumatic stress disorder (PTSD), which she developed after the tragic bombing of her 2017 concert in Manchester, England.
Grande has been hard at work shooting the film adaptation of Wicked in London, England since December 2022.
Not having it: Despite some fans’ opinions, the pop superstar believes she is healthier now than in the past