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Rising awareness of sustainability will drive the apparel rental market

Image via Getty Images More apparel consumers are turning to rental operators like Rent the Runway and Hirestreet, rather than purchasing brand new items that they will only wear once, with 8.6% of UK clothing shoppers renting apparel for Christmas 2022. Consequently, the market is expected to grow by 101.2% between 2022 and 2026 to …

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