The mixture of competition naturally driving retail costs down together with client consciousness of the actual cost of lab-created diamonds will drive retailers to scale back their costs. In 2021, Pandora introduced that it might now not promote jewelry with pure diamonds and as a substitute use lab-created diamonds in its new brand, Pandora Brilliance. Retailers additionally more and more adjusted retailer house to incorporate lab-created diamonds. In a transfer Jewelery News to counter the specter of lab-created diamonds – and confusing customers and damaging the natural diamond trade within the process – De Beers shocked the trade at JCK …