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Skinvest, a renowned innovator in skincare solutions, is delighted to introduce its latest line of sun protection products in India. Developed in collaboration with dermatologists from Stanford University, the Sunny Side Up Cookie and Cream aims to establish a new benchmark for sun protection while empowering individuals with Indian skin tones.

Recognizing the growing awareness of the harmful effects of sun exposure, Skinvest has dedicated its efforts to create a sunscreen that not only offers exceptional protection but also enhances the overall skincare experience, addressing various skin tones and concerns.

Traditional “Indian Sunscreens” often fail to cater to the diverse spectrum of Indian skin tones. The “One Size Fits All” approach falls short for us! For individuals with skin tones ranging from 1 to 4 on the Fitzpatrick scale, a sunscreen providing burn protection is crucial, while those at level 4 and above should focus on preventing tanning.

The brand prioritizes customer education and aims to raise awareness by emphasizing that choosing cheaper sunscreens doesn’t necessarily mean they are suitable for one’s skin, and avoiding sunscreens with harmful ingredients is essential.

The Sunny Side Up Cookie sunscreen, featuring SPF 50 PA++++, is meticulously formulated to address the specific concerns of darker skin tones on the Fitzpatrick scale. Designed for Indian skin, it effectively tackles issues such as tanning, pigmentation, and dark spots. This non-comedogenic sunscreen leaves no white residue, is sweat and water-resistant, enriched with antioxidants, and suitable for acne-prone skin. It harnesses clinically proven ingredients such as Zinc oxide, Tranexamic acid, Tomato fruit extract, Vitamin C, Centella asiatica, and Vitamin E.

This sunscreen not only shields against pollution, blue light, WiFi, and UV rays but also hydrates and soothes the skin, preventing and treating sun damage. Its reliability extends even during activities like swimming, making it a fresh, innovative and sustainable companion.

The Sunny Side Up Cream variant is specifically tailored for Indians with lighter skin tones on the Fitzpatrick scale (I, II, III) and addresses their unique concerns related to sun damage, including sunburn, redness, inflammation, and peeling. With SPF 40 PA++++, this non-comedogenic cream is suitable for acne-prone skin and offers sweat and water-resistant protection. Enriched with antioxidants and anti-inflammatory properties, it effectively blocks pollution, blue light, WiFi, and UV rays while enhancing the skin barrier. Key ingredients in the cream include Squalane, Hemp seed oil, Niacinamide, Zinc oxide, Hyaluronic acid, Chamomile extract, Glutathione, and Licorice root extract.

Both variants not only provide powerful sun protection but also guard against pollution, blue light, WiFi, and UV rays while hydrating and soothing the skin and preventing/treating sun damage.

Infused with a unique blend of antioxidants and moisturizing agents, Cookie and Cream aid in maintaining the skin’s health, elasticity, and natural radiance. The meticulously selected ingredients synergistically work together to offer a comprehensive skincare solution that transcends the boundaries of sun protection alone.

Divya’s Malpani, Founder of Skinvest said, “As the founder of Skinvest, I am beyond excited to unveil our highly anticipated Sunny Side Up sunscreens. It has been a journey of passion and perseverance, dedicating over 7 months of rigorous research and development to bring you these game-changing products. With our Cookie variant tailored to darker skin tones (and their niche skin concerns), and the Cream variant for lighter skin tones (and their unique skin concerns) with regards to sun damage, we have curated sunscreens that go beyond their protection. Our mission is to celebrate the beauty of diversity and provide skincare solutions that truly cater to the unique needs of each individual. I invite you to experience the transformation and confidence that comes with our meticulously crafted sunscreens. Together, let’s redefine sun care and embrace a radiant future for our skin.“