More People Are Using TikTok and YouTube To Shop
Why Do We Trust Influencers?
Why are people turning to social media as a shopping source? It seems both saving money and trustworthiness are paramount. A little over half of social media shoppers of all ages say great deals are the main reason that they’re turning to social media. Positive reviews are another big reason, with 48% of respondents saying that’s what gets them to make a purchase.
Additionally, respondents cite experts and celebrity influencer picks, as well as how exclusive an item is, as reasons they head to social media for their shopping. And 36% of respondents that they